Objective

A top-tier global seafood company was strategizing to double its revenue within five years, targeting the pet food market as a key growth area. The central challenge was to comprehensively assess the viability and potential of two new product avenues: supplying high-quality "red meat" ingredients to pet food manufacturers and co-manufacturing premium pet food products.

Approach

Our systematic approach consisted of two main phases:

• Opportunity Assessment: This phase was dedicated to evaluating the two proposed product options, determining their market attractiveness, and identifying the types of customers and packaging formats that could yield the most significant sales and margin opportunities.

• Customer Connections and Pitch: We aimed to forge valuable connections with top-tier pet food manufacturers and to refine a persuasive pitch that highlighted the unique value proposition of the seafood company's offerings.

My Role

Within this ambitious project, my responsibilities as an analyst included:

• A detailed competitive analysis of the company's two principal global competitors, distilling their strategies, growth trajectories, and economic models.

• Contributing to the broader project through rigorous analysis of data collected from various sources and collaborating on a comprehensive report that would shape our client's strategic decisions.