Strategy, Growth, and Innovation Consulting Projects
Strategy and Innovation: DisruptorID for a Global Skincare Brand
Strategizing for a leading skincare brand, I analyzed market trends and consumer insights to drive product and brand innovation. Our goal: to position the brand as a frontrunner in the evolving beauty landscape.
Strategy Development: Reinventing Sales Strategy for a Leading Packaging Supplier
As part of a strategic team for a leading North American flexible packaging supplier, I analyzed key data to inform a sales strategy overhaul, poised to navigate market shifts and drive sustainable industry leadership.
Qualitative Market Research & Innovation: EV Wheel Design Concept Testing
Leveraging qualitative research, I analyzed consumer perceptions for an innovative EV wheel design, uncovering insights into appeal, benefits, and purchasing behaviors. These findings are set to shape the product's market strategy, ensuring alignment with EV owner preferences and enhancing driving experience.
Market Expansion and Analysis: Leading Global Seafood Brand’s Entry into Pet Food Market
In a strategic expansion project for a leading seafood company, I conducted a competitive analysis and contributed to an in-depth report assessing entry into the pet food market. Our analysis aimed to guide the company's growth by identifying lucrative product options and crafting a compelling market pitch.
Consumer Insights & Packaging Innovation: Sustainable Energy Shot Design
Through qualitative research for a leading beverage brand, I captured consumer insights on how energy shots are used in their lives, shaping an innovative, sustainable packaging design to meet market demands and user preferences.
Strategic Brand Expansion & Consumer Research: Innovative Oral Wellness Brand
Guiding a renowned wellness brand through expansive market research, I played a key role in identifying new growth opportunities across diverse health and lifestyle sectors, leveraging the brand's equities and unique water technology capabilities.
Advertising Effectiveness & Consumer Insights: Premium Pet Food Brand
Conducting focus groups for a premium pet food brand, I orchestrated comprehensive qualitative research to assess consumer responses to new ad concepts, guiding the brand's messaging and claims towards maximum market resonance.
Future Landscape & Innovation Strategy: Innovative Pet Wellness Brand
In a strategic foresight project for a confidential pet food brand, I analyzed cultural, financial, and behavioral trends to identify disruptors in pet wellness, shaping a future landscape map to guide the brand's growth and innovation.
Consumer Insights & Sustainability: Large Global CPG Brand's Bottle Redesign
For a major CPG brand's product relaunch, I drove qualitative research to assess consumer reactions to a new sustainable bottle design, ensuring brand loyalty and acceptance of their eco-friendly initiative.