Objective

The project aimed to aid the pet wellness brand in achieving long-term growth by identifying key trends and disruptors that could impact its business. The challenge was to synthesize insights across cultural shifts, financial movements, expert opinions, and consumer behaviors to construct a future landscape map that would highlight the most significant opportunities within pet wellness.

Approach

Our strategic approach involved:

• Mapping the current and prospective landscape to identify areas ripe for exploration.

• Investigating human and pet wellness movements, behaviors, and investment trends across the relevant landscape.

• Compiling key findings, bridging the gap between human and pet wellness, and pinpointing core disruptors that could shape the brand's future.

My Role

In this project, I was responsible for:

• Coordinating the landscape mapping and research phases, ensuring thorough coverage of all pertinent areas.

• Engaging with experts and conducting social listening to gather nuanced insights.

• Analyzing financial flows, including major M&A and VC investments, to gauge market dynamics.

• Assisting in the identification and definition of five potential disruptors that would inform the brand's strategic planning and innovation path.